We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Diffusion of Innovations, 5th Edition by Everett M. Rogers

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Buy Diffusion of Innovations, 5th Edition by Everett M. Rogers from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780743222099
ISBN-10: 0743222091
Format: Paperback / softback
(235mm x 156mm x 38mm)
Pages: 576
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 15-Oct-2003
Country of Publication: United States

Book Reviews - Diffusion of Innovations, 5th Edition by Everett M. Rogers

» Have you read this book? We'd like to know what you think about it - write a review about Diffusion of Innovations, 5th Edition book by Everett M. Rogers and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Everett M. Rogers

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

A Preview for this title is currently not available.