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Description - The Dominant Influence of Marketing in the 21st Century by P. Kitchen

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

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Book Details

ISBN: 9780230296831
ISBN-10: 0230296831
Format: Hardback
(216mm x 140mm x mm)
Pages: 138
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 16-Apr-2013
Country of Publication: United Kingdom

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Author Biography - P. Kitchen

Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autonoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

Books By P. Kitchen

Communicating Globally by P. Kitchen
Hardback, June 2000
$88.16