Description - The Dominant Influence of Marketing in the 21st Century by P. Kitchen
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Buy The Dominant Influence of Marketing in the 21st Century by P. Kitchen from Australia's Online Independent Bookstore, Boomerang Books.
(216mm x 140mm x mm)
Publisher: Palgrave Macmillan
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Book Reviews - The Dominant Influence of Marketing in the 21st Century by P. Kitchen
Author Biography - P. Kitchen
Fred K. Beard, University of Oklahoma, USA
Stephen Brown, University of Ulster, Northern Ireland
Shintaro Okazaki, Universidad Autonoma de Madrid, Spain
Charles R. 'Ray' Taylor, Villanova University, USA