We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Duct Tape Marketing Revised and Updated by John Jantsch

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid-"sticky"-foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them-and stand the test of time.

Buy Duct Tape Marketing Revised and Updated by John Jantsch from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781595554659
ISBN-10: 1595554653
Format: Paperback / softback
(213mm x 139mm x 20mm)
Pages: 304
Imprint: HarperCollins Leadership
Publisher: HarperCollins Focus
Publish Date: 31-Aug-2011
Country of Publication: United States

Book Reviews - Duct Tape Marketing Revised and Updated by John Jantsch

» Have you read this book? We'd like to know what you think about it - write a review about Duct Tape Marketing Revised and Updated book by John Jantsch and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - John Jantsch

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

A Preview for this title is currently not available.

Books By John Jantsch

Duct Tape Selling by John Jantsch
Hardback, June 2003
Commitment Engine by John Jantsch
Hardback, October 2012
Referral Engine by John Jantsch
Hardback, May 2010
$41.39 $45.99