Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - e-Business - A Jargon-Free Practical Guide by James Matthewson

e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: What is e-business and how does it fit into the corporate landscape? How should marketers adopt e-marketing and why? What are the processes and stages of developing an e-business strategy? What are the key issues you will face and how will you overcome them? What about legislation? Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

Buy e-Business - A Jargon-Free Practical Guide by James Matthewson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138418783
ISBN-10: 1138418781
Format: Hardback
(234mm x 156mm x mm)
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 23-Oct-2017
Country of Publication: United Kingdom

Book Reviews - e-Business - A Jargon-Free Practical Guide by James Matthewson

» Have you read this book? We'd like to know what you think about it - write a review about e-Business - A Jargon-Free Practical Guide book by James Matthewson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review