Description - E-Business by Dr. Jennifer Rowley
This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies. Electronic business as a discipline is still in its infancy. Therefore this book has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
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(254mm x 178mm x mm)
Publisher: Palgrave Macmillan
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Author Biography - Dr. Jennifer Rowley
JENNIFER ROWLEY is Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education. Previous books include Organising Knowledge and The Electronic Library.