Description - Elusive Consumption by Karin M. Ekstroem
In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however - sociology, anthropology, business or cultural studies - and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the world's leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voter's choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed.
Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller - who offers the most persuasive argument in this battle royal?
Buy Elusive Consumption by Karin M. Ekstroem from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 20mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Other Editions - Elusive Consumption by Karin M. Ekstroem
Book Reviews - Elusive Consumption by Karin M. Ekstroem
» Have you read this book? We'd like to know what you think about it - write a review about Elusive Consumption book by Karin M. Ekstroem and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
Author Biography - Karin M. Ekstroem
Karin M. Ekstrm is Associate Professor, Director and Research Leader at the Centre for Consumer Science, Gothenburg. Helene Brembeck is Associate Professor and Research Leader at the Centre for Consumer Science, Gothenburg.
A Preview for this title is currently not available.