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Description - Ethical Debates: Advertising by Jen Green

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?

Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.

The Ethical Debates series confronts contentious issues affecting people in the 21st century.

Buy Ethical Debates: Advertising by Jen Green from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750297455
ISBN-10: 075029745X
Format: Paperback / softback
(207mm x 170mm x 4mm)
Pages: 48
Imprint: Wayland (Publishers) Ltd
Publisher: Hachette Children's Group
Publish Date: 30-May-2016
Country of Publication: United Kingdom

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Author Biography - Jen Green

Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

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