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Description - European Business by Debra Johnson

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: * assessments of how individual member states affect the integration process and bring diversity to European business; * new material on the links between Europe and the World's other main regions, including emerging economies; * new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

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Book Details

ISBN: 9780415617178
ISBN-10: 0415617170
Format: Paperback
(246mm x 189mm x mm)
Pages: 482
Imprint: Taylor & Francis Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 5-Oct-2015
Country of Publication: United Kingdom

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Author Biography - Debra Johnson

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK. Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.

Books By Debra Johnson

European Business by Debra Johnson
Hardback, September 2015
International Business by Debra Johnson
Paperback, May 2010
EU-Russian Relations by Debra Johnson
Hardback, December 2004