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Description - Event Management by Jeff Wrathall

Event Management: Theory and Practice is print only.

Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT12 Tourism, Travel and Hospitality Training Package.

This book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. Event Management: Theory and Practice provides detailed content not featured in other event texts including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements. The glossary, review questions and accompanying workbook (available separately) provide ample opportunities for students to reinforce the presented theory. This book also includes information on jobs in event management to give a complete understanding of the industry.

Scope
Event Management: Theory and Practice is written for students of Certificate III and Diploma of Events in the SIT12 Tourism, Travel and Hospitality Training Package.

Buy Event Management by Jeff Wrathall from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780070279001
ISBN-10: 0070279004
Format: Paperback / softback
(250mm x 200mm x 18mm)
Pages: 550
Imprint: McGraw-Hill Education / Australia
Publisher: McGraw-Hill Education
Publish Date: 3-Aug-2011
Country of Publication: Australia

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Author Biography - Jeff Wrathall

Jeff Wrathall is a Lecturer in Higher Education at William Angliss Institute. The subjects that he is teaching are Innovation Management and Event Management. Jeff is also the Director of Australia China Executive Training, and holds a PhD in Education from Monash University. Over the past 12 years, he has managed a range of corporate events for Chinese executives in China and Australia. Jeff has worked in a number of academic positions, including a one-year appointment as an Associate Professor at Wuhan Iron and Steel University in China. He also worked as a Senior Lecturer at Monash University for approximately 20 years. Abby Gee has more than 15 years of event management experience and is the principal of One Little Indian Enterprises, a music and events company. She also lectures in event management at both the William Angliss Institute and Swinburne University. Her previous and current client roster includes Future Entertainment, Premier Artists, Fuzzy, the Australian Independent Record Labels Association Awards and the Honorable Al Gores Climate Project. She was also National Events Manager of the Australian tour of His Holiness the Dalai Llama. Abby holds a Music Business Diploma from Berklee College of Music, an Advanced Diploma in Events, a Bachelor of Business (Music Industry), and is currently completing her Bachelor of Laws at Victoria University.

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