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Description - Exploring Creativity by Brian Moeran

Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.

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Book Details

ISBN: 9781107447172
ISBN-10: 1107447178
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 330
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 25-Jun-2014
Country of Publication: United Kingdom

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Author Biography - Brian Moeran

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School and founding Editor of the Open Access Journal of Business Anthropology. Bo T. Christensen is Associate Professor in the Department of Marketing at Copenhagen Business School.

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