Call Boomerang Books 1300 36 33 32

Description - The Fashion Business by Ian Griffiths

It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century. Featuring contributions by leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design and industry; and image and marketing - the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.

Buy The Fashion Business by Ian Griffiths from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781859733592
ISBN-10: 185973359X
Format: Paperback
(234mm x 156mm x 13mm)
Pages: 224
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Dec-2000
Country of Publication: United Kingdom

Other Editions - The Fashion Business by Ian Griffiths

Book Reviews - The Fashion Business by Ian Griffiths

» Have you read this book? We'd like to know what you think about it - write a review about Fashion Business book by Ian Griffiths and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Ian Griffiths

Nicola White is Acting Head of Department, Central St Martins College. Ian Griffiths is Professor of Fashion and Visiting Lecturer, Kingston University, Design Consultant MaxMara.

Books By Ian Griffiths

Programming C# 5.0 by Ian Griffiths
Paperback, November 2012
$91.29
Programming C# 4.0 by Ian Griffiths
Paperback, August 2010
$91.29
Fashion Business by Ian Griffiths
Hardback, December 2000
$47.35