Description - Fashion Management: A Strategic Approach by Rosemary Varley
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.
This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in Fashion Management and Fashion Marketing. The book will also be an important supplementary resource for courses in Marketing, Retailing and Business Studies, with the fashion industry providing an effective context for students to engage with the application of theory.
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Format: Paperback / softback
(260mm x 193mm x mm)
Red Globe Press
Publisher: Macmillan Education UK
Country of Publication:
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