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Description - Fierce Leadership by Susan Scott

Hire smart people...', 'Hold people accountable...', 'Focus on the client...'. For years, these mantras have been blindly adopted by business leaders everywhere but, as Susan Scott shows, these so-called best practices are ineffectual, cost companies vast sums and drive away the most valuable employees and customers. Yet they are so deeply ingrained in our organisational culture that no one has questioned them, until now.Informed by over a decade of research and work with CEOs and senior executives of the world's leading companies, Susan Scott reveals why these established practices are so wrongheaded and shows you how to spot the signs that you are falling prey to them and why they are adversely affecting your business. She then, in her direct, no-nonsense style, suggests a series of surprising and smart alternatives that you should put in their place.

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Book Details

ISBN: 9780749952525
ISBN-10: 0749952520
Format: Paperback
(156mm x 233mm x 25mm)
Pages: 336
Imprint: Piatkus Books
Publisher: Little, Brown Book Group
Publish Date: 1-Jan-2010
Country of Publication: United Kingdom

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Author Biography - Susan Scott

Susan Scott is the founder of Fierce, Inc., a global training company whose clients include Yahoo, Starbucks, Cisco, BP, General Dynamics, New York Life, Nestle, Four Seasons Hotels & Resorts, Lego, C.A.R.E., Best Buy, Coca-Cola. and Ernst & Young. She lives in Seattle, Washington.

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