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Description - The Fight for Ethical Fashion by Philip Balsiger

From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has, in turn, given rise to ethical fashion. The Fight for Ethical Fashion unveils the actors and processes that have driven this market transformation through a detailed study of the Europe-wide coordinated campaign on workers' rights in the global textile industry - the Clean Clothes Campaign. Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of this campaign back to the rise of 'consumer campaigns' and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.

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Book Details

ISBN: 9781409458050
ISBN-10: 1409458059
Format: Hardback
(234mm x 156mm x mm)
Pages: 200
Imprint: Ashgate Publishing Limited
Publisher: Taylor & Francis Ltd
Publish Date: 3-Sep-2014
Country of Publication: United Kingdom

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Author Biography - Philip Balsiger

Philip Balsiger, European University Institute, Italy.

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