0

Call Boomerang Books 1300 36 33 32

Description - Ford Mustang: The First Generation by Clive Branson

No one anticipated how overwhelmingly powerful the Ford Mustang would be in catching the imagination of the American public. The Mustang was marketed as the All-American classic and introduced, what became known as the `Pony Car' - an affordable, compact, highly styled car with a sporty or performance-oriented image - and a revolutionary profile of automotive designing in the United States. The company made over a billion dollars selling over 400,000 units in its debut year. It took only eighteen months for Ford to hit the million Mustang mark, making it Ford's most successful launch since the Model A. Today's car sales don't even scratch the number of Mustangs sold on their first year. In over fifty years of production, Ford has sold 9 billion Mustangs worldwide. This book focuses on the First Generation (1964-1973) and the evolution of the Ford Mustang. This was an era when Mustang became synonymous with the name Ford and set an unprecedented benchmark for all rivals to follow. Its popularity was an emotional connection based on its unique and adaptable styling, its performance, and its affordability.

Buy Ford Mustang: The First Generation by Clive Branson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781445687889
Format: Paperback / softback
(234mm x 165mm x mm)
Pages: 96
Imprint: Amberley Publishing
Publisher: Amberley Publishing
Publish Date: 15-Sep-2019
Country of Publication: United Kingdom

Book Reviews - Ford Mustang: The First Generation by Clive Branson

» Have you read this book? We'd like to know what you think about it - write a review about Ford Mustang: The First Generation book by Clive Branson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.