Call Boomerang Books 1300 36 33 32

Description - The Franchise Handbook by Kevin B. Murphy

This book is a great resource for both prospective franchisees and franchisers as it explains in detail what the franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style and financial goals, how to develop forecasts and budgets, and how to estimate start-up costs. The book also covers managing daily operations, attracting and keeping customers, hiring employees and training staff, securing financing, legal agreements, offerings, markets, real estate, cost control, marketing, international franchising, as well as federal and state franchise regulations.

Buy The Franchise Handbook by Kevin B. Murphy from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780910627542
ISBN-10: 0910627541
Format: Paperback
(155mm x 230mm x mm)
Pages: 288
Imprint: Atlantic Publishing Co
Publisher: Atlantic Publishing Co
Publish Date: 1-Jan-2006
Country of Publication: United States

Book Reviews - The Franchise Handbook by Kevin B. Murphy

» Have you read this book? We'd like to know what you think about it - write a review about Franchise Handbook book by Kevin B. Murphy and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Kevin B. Murphy

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.