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Description - Franchise: The Golden Arches in Black America by Marcia Chatelain

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power?economic and political?and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

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Book Details

ISBN: 9781631498701
Format: Paperback / softback
(211mm x 140mm x 23mm)
Pages: 336
Imprint: Liveright Publishing Corporation
Publisher: WW Norton & Co
Publish Date: 7-May-2021
Country of Publication: United States

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