0

Call Boomerang Books 1300 36 33 32

Description - From an Idea to Nike: How Branding Made Nike a Household Name by Lowey Bundy Sichol

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond! AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to ..., a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.

Buy From an Idea to Nike: How Branding Made Nike a Household Name by Lowey Bundy Sichol from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781328453631
Format: Paperback / softback
(193mm x 135mm x 0mm)
Pages: 128
Imprint: HMH Books for Young Readers
Publisher: Houghton Mifflin Harcourt Publishing Company
Publish Date: 1-Apr-2019
Country of Publication: United States

Other Editions - From an Idea to Nike: How Branding Made Nike a Household Name by Lowey Bundy Sichol

Book Reviews - From an Idea to Nike: How Branding Made Nike a Household Name by Lowey Bundy Sichol

» Have you read this book? We'd like to know what you think about it - write a review about From an Idea to Nike: How Branding Made Nike a Household Name book by Lowey Bundy Sichol and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.