Description - From Followers to Leaders by Naushad Forbes
How to improve technology management in follower-firms wherever they are located. This textbook is the result of ten years of teaching international technology management to managers and engineers (at Stanford University) and managing technology in a successful medium-sized firm in India. The last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries. If one's firm is not IBM or Intel or Hewlett Packard or Glaxo or Microsoft, and has no expectation of pushing forward the frontiers of industrial knowledge, there is surprisingly little experience to draw on. This book expects to fill the gap. This book argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches that prescribe one best practice. We argue that there are many 'leading edges' and that they appear in the most unlikely places. The book contains major case studies from many different firms in twelve countries in five continents, in industry segments as diverse as pharmaceuticals, software, garments, beer and steel.
They show that successful experiences can arise anywhere in the world. Individual chapters cover the role of innovation on the shop-floor, the importance of mixing process and product innovation, the challenges involved in building an innovation culture, the special role of R&D, and of design, all from a follower perspective. These topics instruct a deeper understanding of strategy in follower-firms, simultaneously providing insight for public policy in building local technological capacity.
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(246mm x 174mm x mm)
Publisher: Taylor & Francis Ltd
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Author Biography - Naushad Forbes
Naushad Forbes is Director of Forbes Marshall, India's leading Energy Conservation and Control Instrumentation firm, and Consulting Professor at Stanford University in the Program in Science, Technology and Society. David Wield is Professor of Innovation and Development at The Open University, and Co-Director of its International Development Centre. He recently directed its Centre for Technology Strategy and chaired its Development Policy and Practice unit.