1300 36 33 32
This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings.
This book was published as a special section in Mass Communication & Society.
Buy The Global Impact of Olympic Media at London 2012 by Andrew C. Billings from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9781138789913
» Have you read this book? We'd like to know what you think about it - write a review about Global Impact of Olympic Media at London 2012 book by Andrew C. Billings and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. Marie C. Hardin is associate director of the John Curley Center for Sports Journalism in the College of Communications at the Pennsylvania State University, USA.
© 2003-2021. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687