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Description - The Global Manager by Otto Lerbinger

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

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Book Details

ISBN: 9781137310545
ISBN-10: 1137310545
Format: Paperback
(234mm x 156mm x mm)
Pages: 379
Imprint: Palgrave
Publisher: Palgrave Macmillan
Publish Date: 1-Oct-2013
Country of Publication: United Kingdom

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Author Biography - Otto Lerbinger

OTTO LERBINGER is Professor Emeritus at Boston University, USA

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