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Description - Global Public Relations Handbook by Krishnamurthy Sriramesh

Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine public relations practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country or area, and considers the profession in relation to such factors as: the political environment; the level of economic development; the culture; the media environment; and activism. A case study offers insights into the specifics of practice. The second section of the handbook provides a consideration of public relations practice in a global setting, with chapters analyzing the operations of: multinational corporations; foreign governments; international organizations; NGOs; and multinational public relations agencies.

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Book Details

ISBN: 9780805839227
ISBN-10: 0805839224
Format: Hardback
Pages: 520
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 1-May-2003
Country of Publication: United States

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