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Description - Good Guys And Bad Guys by Joe Nocera

What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape? Some people think business journalism is all about balance sheets, income statements, and earnings per share. But if you want to answer the really interesting questions - about heroes and hucksters, visionaries and madmen, and other larger-than-life characters-you need a reporter like Joe Nocera. For more than twenty-five years Nocera has shed new light on the giants of the business world - Warren Buffett, T. Boone Pickens, Bob Nardelli - as well as on the less famous but equally fascinating. He builds stories around their motivations, personalities, and deepest characters. And instead of just pigeonholing them as good guys or bad guys, he explores the gray areas in between.

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Book Details

ISBN: 9781591844396
ISBN-10: 1591844398
Format: Paperback / softback
(216mm x 140mm x mm)
Pages: 294
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 3-Nov-2011
Country of Publication: United States

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Author Biography - Joe Nocera

Joe Nocera is business columnist for the New York Times. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.

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