Description - Google Adwords for Dummies (R), 3rd Edition by Howie Jacobson
The fun and friendly guide on getting the most value out of your
AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
Boasts approximately 85 percent updated or new content
Updates popular topics such as experiments, ad extensions,
feeds for e-commerce, mobile advertising, advanced ad writing, and
Incorporates changes to the AdWords interfaces
Shares best practices in split testing, opt-in landing page
structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and
improved third-party tools
With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!
Buy Google Adwords for Dummies (R), 3rd Edition by Howie Jacobson from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(233mm x 192mm x 26mm)
John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Country of Publication:
Book Reviews - Google Adwords for Dummies (R), 3rd Edition by Howie Jacobson
» Have you read this book? We'd like to know what you think about it - write a review about Google Adwords for Dummies (R), 3rd Edition book by Howie Jacobson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
Author Biography - Howie Jacobson
Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.
A Preview for this title is currently not available.