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Description - Google Adwords for Dummies (R), 3rd Edition by Howie Jacobson

The fun and friendly guide on getting the most value out of your
AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
practices.

Boasts approximately 85 percent updated or new content

Updates popular topics such as experiments, ad extensions,
feeds for e-commerce, mobile advertising, advanced ad writing, and
more

Incorporates changes to the AdWords interfaces

Shares best practices in split testing, opt-in landing page
structure, and ad group structure

Reviews new, free tools included in AdWords as well as new and
improved third-party tools

With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!

Buy Google Adwords for Dummies (R), 3rd Edition by Howie Jacobson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781118115619
ISBN-10: 1118115619
Format: Paperback / softback
(233mm x 192mm x 26mm)
Pages: 432
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 18-Nov-2011
Country of Publication: United States

Book Reviews - Google Adwords for Dummies (R), 3rd Edition by Howie Jacobson

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Author Biography - Howie Jacobson

Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.

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Books By Howie Jacobson

AdWords Fur Dummies by Howie Jacobson
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Google AdWords For Dummies by Howie Jacobson
Paperback / softback, September 2009