Call Boomerang Books 1300 36 33 32

Description - The Growth Strategies of Hotel Chains by Kaye Sung Chon

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail--including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: * the question of diversification vs. specialization * vertical, horizontal, and diagonal integration * acquisitions, mergers, and strategic alliances * franchise contracts, management contracts, leaseholds, and ownership * branding and globalization * why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchisingPacked with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Buy The Growth Strategies of Hotel Chains by Kaye Sung Chon from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780789026637
ISBN-10: 0789026635
Format: Hardback
(216mm x 156mm x mm)
Pages: 224
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 7-Feb-2006
Country of Publication: United States

Other Editions - The Growth Strategies of Hotel Chains by Kaye Sung Chon

Book Reviews - The Growth Strategies of Hotel Chains by Kaye Sung Chon

» Have you read this book? We'd like to know what you think about it - write a review about Growth Strategies of Hotel Chains book by Kaye Sung Chon and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Kaye Sung Chon

Gay Tourism by Kaye Sung Chon
Hardback, August 2006
$236.70
Managing Sustainable Tourism by Kaye Sung Chon
Paperback, February 2006
$104.40
Growth Strategies of Hotel Chains by Kaye Sung Chon
Paperback, January 2006
$94.50