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Description - The Guerilla Marketing Handbook by Seth Godin

This book will guide marketers into the world of positioning and selling products and services.The authors lead the reader step by step through the process of developing a marketing campaign.They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising.Anecdotes, graphics, and rules of thumb are also included.

Buy The Guerilla Marketing Handbook by Seth Godin from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780395700136
ISBN-10: 0395700132
Format: Paperback / softback
(254mm x 203mm x 13mm)
Pages: 396
Imprint: Houghton Mifflin (Trade)
Publisher: Houghton Mifflin
Publish Date: 19-Nov-1994
Country of Publication: United States

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