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Description - HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) by Philip Kotler

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: * Understand your customer's buying center * Integrate your sales and marketing operations * Assess your business cycle and its impact on your sales force * Transition away from solution sales * Leverage the power of micromarkets * Introduce tiebreaker selling and consensus selling * Motivate your sales force properly

Buy HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) by Philip Kotler from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781633693272
ISBN-10: 1633693279
Format: Paperback
(210mm x 140mm x 15mm)
Pages: 192
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Jun-2017
Country of Publication: United States

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Author Biography - Philip Kotler

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Author social media/website info: hbr.org, @HarvardBiz

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