If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
* Understand your customer's buying center
* Integrate your sales and marketing operations
* Assess your business cycle and its impact on your sales force
* Transition away from solution sales
* Leverage the power of micromarkets
* Introduce tiebreaker selling and consensus selling
* Motivate your sales force properly
Buy HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) by Philip Kotler from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9781633693272
» Have you read this book? We'd like to know what you think about it - write a review about HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) book by Philip Kotler and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Author social media/website info: hbr.org, @HarvardBiz
© 2003-2019. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687