0

Call Boomerang Books 1300 36 33 32

Description - Hospitality Business Development by Ahmed Hassanien

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.

Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following:

  • New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.
  • Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
  • A new up-to-date standard for explaining the hospitality business development concept, scope and process.

This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

Buy Hospitality Business Development by Ahmed Hassanien from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138491182
Format: Paperback / softback
(246mm x 189mm x mm)
Pages: 208
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Nov-2019
Country of Publication: United Kingdom

Other Editions - Hospitality Business Development by Ahmed Hassanien

Book Reviews - Hospitality Business Development by Ahmed Hassanien

» Have you read this book? We'd like to know what you think about it - write a review about Hospitality Business Development book by Ahmed Hassanien and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.