We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Hospitality Retail Management by Conrad Lashley

'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations.

Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit.

'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.

Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.

Buy Hospitality Retail Management by Conrad Lashley from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750646161
Format: Paperback / softback
(246mm x 189mm x 19mm)
Pages: 374
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 27-Apr-2000
Country of Publication: United Kingdom

Other Editions - Hospitality Retail Management by Conrad Lashley

Book Reviews - Hospitality Retail Management by Conrad Lashley

» Have you read this book? We'd like to know what you think about it - write a review about Hospitality Retail Management book by Conrad Lashley and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.