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Description - Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag by Howard Feiertag

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today's reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

Buy Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag by Howard Feiertag from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781774634622
Format: Paperback / softback
Pages: 684
Imprint: Apple Academic Press Inc.
Publisher: Apple Academic Press Inc.
Publish Date: 31-Mar-2021
Country of Publication: Canada

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