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A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat
Buy How Behavior Spreads: The Science of Complex Contagions by Damon Centola from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9780691202426
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