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Description - How They Blew It by Jamie Oliver

How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

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Book Details

ISBN: 9780749460655
ISBN-10: 0749460652
Format: Paperback / softback
(235mm x 158mm x 17mm)
Pages: 224
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Jul-2010
Country of Publication: United Kingdom

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Author Biography - Jamie Oliver

Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business magazines. Tony Goodwin runs the international recruitment business, Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business. Tony has recently been selected as an Ernst & Young Entrepreneur Of The Year 2011 London & South winner.

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