We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Hybrid Food Retail: Redesigning Supermarkets for the Experiential Turn by Bernhard Franken

Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently one of most creative fields for designers, architects and other professionals developing new formats like bio food markets, 'to go' outlets and pop ups.

This handbook prescribes hybridization - a fusion of supermarket and gastronomy, co-working, hospitalityor performative formats - as a powerful remedy against the digital disruption. As a result of a 3-year research with 60 students of retail design at PBSA Dusseldorf and for the first time in this field, Hybrid Food Retail offers an overview of the history, an encyclopaedic analysis of the elements and highlights the emerging trends in the food retail industry.

Buy Hybrid Food Retail: Redesigning Supermarkets for the Experiential Turn by Bernhard Franken from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9789492311399
Format: Paperback / softback
(240mm x 165mm x mm)
Pages: 400
Imprint: Frame Publishers BV
Publisher: Frame Publishers BV
Publish Date: 19-Dec-2019
Country of Publication: Netherlands

Book Reviews - Hybrid Food Retail: Redesigning Supermarkets for the Experiential Turn by Bernhard Franken

» Have you read this book? We'd like to know what you think about it - write a review about Hybrid Food Retail: Redesigning Supermarkets for the Experiential Turn book by Bernhard Franken and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.