We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Iconist: The Art and Science of Standing Out by Jamie Mustard

Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort-simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory-and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists-from thought leaders to anyone trying to write a resume-The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Buy Iconist: The Art and Science of Standing Out by Jamie Mustard from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781948836418
Format: Hardback
(210mm x 140mm x mm)
Pages: 272
Imprint: BenBella Books
Publisher: BenBella Books
Publish Date: 17-Oct-2019
Country of Publication: United States

Book Reviews - Iconist: The Art and Science of Standing Out by Jamie Mustard

» Have you read this book? We'd like to know what you think about it - write a review about Iconist: The Art and Science of Standing Out book by Jamie Mustard and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.