Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Identifying Hollywood's Audiences by Melvyn Stokes

Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.

Buy Identifying Hollywood's Audiences by Melvyn Stokes from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780851707389
ISBN-10: 0851707386
Format: Hardback
(241mm x 159mm x 19mm)
Pages: 209
Imprint: BFI Publishing
Publisher: British Film Institute
Publish Date: 1-Aug-1999
Country of Publication: United Kingdom

Other Editions - Identifying Hollywood's Audiences by Melvyn Stokes

Book Reviews - Identifying Hollywood's Audiences by Melvyn Stokes

» Have you read this book? We'd like to know what you think about it - write a review about Identifying Hollywood's Audiences book by Melvyn Stokes and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Melvyn Stokes

American History Through Hollywood Film by Melvyn Stokes
Hardback, December 2013
Gilda by Melvyn Stokes
Paperback, June 2009
D.W. Griffith's 'The Birth of a Nation' by Melvyn Stokes
Hardback, February 2008
Hollywood Abroad by Melvyn Stokes
Hardback, August 2007