0

Call Boomerang Books 1300 36 33 32

Description - Identity Economics by George A. Akerlof

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people--facing the same economic circumstances--would make different choices. This was the beginning of a fourteen-year collaboration--and of Identity Economics. The authors explain how our conception of who we are and who we want to be may shape our economic lives more than any other factor, affecting how hard we work, and how we learn, spend, and save. Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it, we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futures--and much, much more. Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people's identity--their conception of who they are, and of who they choose to be--may be the most important factor affecting their economic lives. And the limits placed by society on people's identity can also be crucial determinants of their economic well-being.

Buy Identity Economics by George A. Akerlof from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780691152554
ISBN-10: 0691152551
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 200
Imprint: Princeton University Press
Publisher: Princeton University Press
Publish Date: 26-Sep-2011
Country of Publication: United States

Other Editions - Identity Economics by George A. Akerlof

Book Reviews - Identity Economics by George A. Akerlof

» Have you read this book? We'd like to know what you think about it - write a review about Identity Economics book by George A. Akerlof and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - George A. Akerlof

George A. Akerlof, winner of the 2001 Nobel Prize in Economics, is the Koshland Professor of Economics at the University of California, Berkeley. He is the coauthor, with Robert Shiller, of "Animal Spirits: How Human Psychology Drives the Economy", and "Why It Matters for Global Capitalism" (Princeton). Rachel E. Kranton is professor of economics at Duke University.

A Preview for this title is currently not available.