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Description - Inbound Organization by Dan Tyre

Use inbound principles to build and strengthen your company's future
We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan.
Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future.
* Discover the foundation of inbound principles
* Learn how to put ideas into practice today
* Read about organizations that successfully apply the principles of Inbound
* Keep your business on course to succeed amidst buyer changes
Stay ahead of the curve and learn how to use Inbound principles to ensure you're always ahead of the curve.

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Book Details

ISBN: 9781119482451
ISBN-10: 1119482453
Format: Hardback
(222mm x 144mm x 25mm)
Pages: 288
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 5-Jun-2018
Country of Publication: United States

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Author Biography - Dan Tyre

Dan Tyre (Phoenix, AZ; www.hubspot.com) joined HubSpot as a member of the original team in May 2007, and has led the recruiting, training, and growth of HubSpot sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success. At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He s been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot. Todd Hockenberry (Orlando, FL; www.top-line-results.com) founded and runs Top Line Results, a consulting firm specializing in helping companies change and grow using Inbound Marketing and best practice strategies matching each company s particular situation and goals. He has helped hundreds of clients grow their businesses over the past eight years. Top Line was the 30th partner of HubSpot. He coaches, mentors, assists, consults, and deliver marketing and sales results for his clients every day, and use HubSpot to help him do it.

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