Description - Industrial Products by Erdener Kaynak
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Buy Industrial Products by Erdener Kaynak from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
Publisher: Taylor & Francis Ltd
Country of Publication:
Other Editions - Industrial Products by Erdener Kaynak
Book Reviews - Industrial Products by Erdener Kaynak
» Have you read this book? We'd like to know what you think about it - write a review about Industrial Products book by Erdener Kaynak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)