0

Call Boomerang Books 1300 36 33 32

Description - Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.

Buy Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780063138810
Format: Paperback / softback
(230mm x 155mm x 37mm)
Pages: 608
Imprint: HarperCollins Publishers
Publisher: HarperCollins Publishers Inc
Publish Date: 7-Jul-2021
Country of Publication: United States

Other Editions - Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini

Book Reviews - Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini

» Have you read this book? We'd like to know what you think about it - write a review about Influence, New and Expanded: The Psychology of Persuasion book by Robert B. Cialdini and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.