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How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality . In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources. The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives. Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance The author includes templates that readers can put to immedate use for modeling their own quality initiatives A Companion Web site provides templates, updates to the book, and links to related sites

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Book Details

ISBN: 9780470134474
ISBN-10: 047013447X
Format: Hardback
(241mm x 189mm x 50mm)
Pages: 840
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Oct-2009
Country of Publication: United Kingdom

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Author Biography - Larry P. English

LARRY P. ENGLISH, President and Principal of Information Impact International, is one of the most highly respected authorities in the world on how to apply Quality Management Principles to Total Information Quality Management. He has provided consulting and education in more than 40 countries on six continents. English was featured as one of the "21 Voices for the 21st Century" in the American Society for Quality's journal Quality Progress in January 2000. Heartbeat of America, hosted by William Shatner, awarded English the "Keeping America Strong Award" in December 2008, honoring his work in helping organizations eliminate the high costs of business process failure caused by poor quality Information. English was honored by the MIT Information Quality Program for a Decade of Outstanding Contributions to the field of Information Quality Management in July 2009. Mr. English has been called:

  • "The most influential thought leader in the Information Quality space." --Neil Foshay, Faculty, St. Francis Xavier University, NS, Canada
  • "The thought leader in the Information Quality/Data Quality field." --Dr. Martin Eppler, author of Managing Information Quality
  • "The leading authority in applying Dr. Deming's principles to Information Quality." --Dr. Joyce Orsini, President of the Deming Institute and Director of the Deming MBA Scholars Program at Fordham University

Books By Author Larry P. English