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Description - Inside the Investor's Brain by Richard L. Peterson

Unique insights into how the mind of an investor operates and
how developing emotional awareness leads to long-term success
Inside the Investor's Brain provides readers with specific
techniques for understanding their financial psychology, so that
they can improve their own performance and learn how to outsmart
other investors. Chapter by chapter, author Richard Peterson
addresses various mental traps and how they play a role in
investing. Through examples, such as a gambling experiment with
playing cards, the author shows readers how being aware of the
subconscious can separate the smart investors from the average
ones. This book also contains descriptions of the work of
neuroscientists, financial practitioners, and psychologists,
offering an expert's view into the mind of the market. Innovative
and accessible, Inside the Investor's Brain gives investors the
tools they need to better understand how emotions and mental biases
affect the way they manage money and react to market moves.

Buy Inside the Investor's Brain by Richard L. Peterson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470067376
ISBN-10: 0470067373
Format: Hardback
(234mm x 164mm x 28mm)
Pages: 416
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 27-Jul-2007
Country of Publication: United States

Book Reviews - Inside the Investor's Brain by Richard L. Peterson

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Author Biography - Richard L. Peterson

RICHARD L. PETERSON, MD, is a Managing Partner of Market Psychology Consulting, an Associate Editor at the Journal of Behavioral Finance, a psychiatrist, and a former trader. He has written for a number of publications, including the Journal of Psychology and Financial Markets, and was a contributor to the book Risk Management: A Modern Perspective. Peterson holds seminars around the world for investment professionals and has two active Web sites: www.marketpsych.com and www.richard.peterson.net. He received his medical and bachelor's degrees from the University of Texas, completed his psychiatry training in the San Francisco Bay Area, and performed postgraduate neuroeconomics research at Stanford University.

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