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Description - Inside the Nudge Unit by David Halpern

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics 2017!

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Buy Inside the Nudge Unit by David Halpern from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780753556559
ISBN-10: 0753556553
Format: Paperback / softback
(198mm x 126mm x 26mm)
Pages: 432
Imprint: W H Allen
Publisher: Ebury Publishing
Publish Date: 2-Jun-2016
Country of Publication: United Kingdom

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Author Biography - David Halpern

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.

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