Description - The Internationalisation of Retailing by Gary Akehurst
In recent years, the retail competitive environment has been transformed. Retail has been considered national or even local in character. In the 1990s a different environment has emerged. The increasing dominance of distribution channels by large retailers, the emergence of global regional trading areas, such as the Single European Market, and the convergence of international consumer tastes have led to a fundamental shift in perspectives. Today the large retail enterprise which does not think on an international basis faces marginalisation by those competitors who are building international operations. The book brings together leading management researchers in the areas of international retailing. They provide an up-to-date and thought-provoking insight into the mechanisms which are driving forward the internationalisation of retailing.
Buy The Internationalisation of Retailing by Gary Akehurst from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(210mm x 148mm x 13mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Other Editions - The Internationalisation of Retailing by Gary Akehurst
Book Reviews - The Internationalisation of Retailing by Gary Akehurst
» Have you read this book? We'd like to know what you think about it - write a review about Internationalisation of Retailing book by Gary Akehurst and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
A Preview for this title is currently not available.