Description - An Introduction to E-Business by Colin Combe
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Buy An Introduction to E-Business by Colin Combe from Australia's Online Independent Bookstore, Boomerang Books.
(246mm x 189mm x 23mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Other Editions - An Introduction to E-Business by Colin Combe
Book Reviews - An Introduction to E-Business by Colin Combe