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Description - ISE M: Advertising by William Arens

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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Book Details

ISBN: 9781260598223
Format: Paperback / softback
(269mm x 218mm x 20mm)
Pages: 482
Imprint: McGraw-Hill Education
Publisher: McGraw-Hill Education
Publish Date: 28-Apr-2021
Country of Publication: United States

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