Description - ISE M: Advertising by William Arens
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.
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Format: Paperback / softback
(269mm x 218mm x 20mm)
Publisher: McGraw-Hill Education
Country of Publication:
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