Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Japanese Consumer Dynamics by Parissa Haghirian

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Buy Japanese Consumer Dynamics by Parissa Haghirian from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780230242869
ISBN-10: 0230242863
Format: Hardback
(229mm x 152mm x mm)
Pages: 244
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 24-Nov-2010
Country of Publication: United Kingdom

Other Editions - Japanese Consumer Dynamics by Parissa Haghirian

Book Reviews - Japanese Consumer Dynamics by Parissa Haghirian

» Have you read this book? We'd like to know what you think about it - write a review about Japanese Consumer Dynamics book by Parissa Haghirian and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Parissa Haghirian

Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'

Books By Parissa Haghirian

Case Studies In Asian Management by Parissa Haghirian
Hardback, September 2013
$89.10
Multinationals and Cross-Cultural Management by Parissa Haghirian
Paperback, September 2013
$71.99
Case Studies In Japanese Management by Parissa Haghirian
Hardback, September 2011
$99.90