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Description - Kansei/Affective Engineering by Mitsuo Nagamachi

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

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Book Details

ISBN: 9781138440593
ISBN-10: 1138440590
Format: Hardback
(234mm x 156mm x mm)
Pages: 334
Imprint: CRC Press
Publisher: Taylor & Francis Ltd
Publish Date: 15-Aug-2017
Country of Publication: United Kingdom

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