Description - Korean Multinationals in Europe by Judith Cherry
The late 1980s and early 1990s saw a rapid increase in the levels of Korean global foreign direct investment (FDI); this escalation of FDI activity was particularly evident in Europe, where the 'Big Three' consumer electronics companies established extensive sales and manufacturing networks. This book examines this phenomenon, both in the context of the theoretical debate concerning so-called 'reverse' or 'upstream' investment by newly industrialised countries, and in the context of the macroeconomic and political/diplomatic factors underlying the decision to relocate overseas. The book addresses the following questions: firstly, did Korean consumer electronics companies investing in Europe do so on the basis of, or in the absence of, a firm-specific monopolistic advantage? Secondly, did this investment take place on the basis of information within the Korean electronics industry? Thirdly, what role have Europe's locational advantages played in attracting Korean investment, and finally, what evidence is there that the 'Big Three' exhibited 'follow-the-leader' patterns of investment, as might be expected in a highly oligopolistic industry?
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(234mm x 156mm x mm)
Publisher: Taylor & Francis Ltd
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