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Description - Let My People Go Surfing by Yvon Chouinard

From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

As Naomi Klein writes in the new foreword to Let My People Go Surfing, "This is the story of an attempt to do more than change a single corporation - it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."

Buy Let My People Go Surfing by Yvon Chouinard from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780143109679
ISBN-10: 0143109677
Format: Paperback / softback
(241mm x 165mm x mm)
Pages: 272
Imprint: Penguin USA
Publisher: Penguin Putnam Inc
Publish Date: 29-Sep-2016
Country of Publication: United States

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Author Biography - Yvon Chouinard

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

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