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Description - The Magic of Fashion by Brian Moeran

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

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Book Details

ISBN: 9781629583723
ISBN-10: 1629583723
Format: Hardback
(229mm x 152mm x mm)
Pages: 253
Imprint: Left Coast Press Inc
Publisher: Left Coast Press Inc
Publish Date: 21-Apr-2016
Country of Publication: United States

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Author Biography - Brian Moeran

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School, Denmark. He has conducted decades of research on creative industries-including advertising, art marketing, ceramics, fashion, incense, and publishing-mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology and author or editor of 20 books, including A Japanese Advertising Agency (University of Hawai'i Press, 1996), The Business of Ethnography (Berg, 2005); Negotiating Values in the Creative Industries (Cambridge University Press, 2011), and The Business of Creativity: Toward an Anthropology of Worth (Left Coast Press, 2013).

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